As politicians and policymakers gathered at the IMEX Policy Forum in Frankfurt, key partners of The Iceberg provided a timely reminder of the transformational contribution of business and professional events and their ‘beyond tourism’ benefits. GainingEdge CEO Gary Grimmer and Gregg Talley, President and CEO of the Talley Management Group, discuss what business events actually contribute to the destinations where they are hosted, and how they have become part of strategic thinking for those that appreciate their value.
