Winner Details:

Award: Excellence in Incentive Travel: Latin America & Caribbean

Winner: Colombia En Colores

Program Name: The Green Gold

Destination: Colombia

Client: Anonymous

About The Green Gold:

After a highly competitive bid process, Colombia en Colores DMC was selected by one of the most reputable incentive houses in France to organize one of the most prestigious incentive trips in the French market, for 300 participants from a world famous French automaker. They named the program “The Green Gold”. Gold paid homage to the country’s rich, pre-Colombian gold history, while green was indicative of Colombia’s lush green coffee-growing landscapes, as well as the country’s national stone, the emerald.

The objective of this annual incentive is to reward the 150 dealers who achieve the highest sales of their auto brand, and to thank their spouses for supporting them in this endeavour. As these qualifiers are well travelled, this incentive trip needs to be extremely exclusive and provide once-in-a-lifetime experiences that guests would not be able plan on their own. Each year must be better than the year before, and only the best and most exclusive parts of a destination are offered to the participants.

Programme Successes:

Colombia En Colores DMC did just that – showcasing the best and most memorable parts of Colombia – from an exclusive beach day on a private island, to chartering numerous 19-seater planes to fly qualifiers directly to the UNESCO declared Coffee Cultural landscape of Armenia, to a Gala dinner in the famous Baluarte San Ignacio where 100 servers served each guest in an elegant synchronised meal service.

Colombia En Colores DMC were challenged to push the envelope and create something this group had never experienced before and the memories and connections made in Cartagena did just that. Every moment was a WOW!


“Being selected to execute this high profile incentive group was a significant win for Colombia en Colores DMC and it definitely positioned Colombia as an incentive destination. This demanding program challenged us to be creative and gave us the opportunity to be very innovative. The collaboration of our team with our partners allowed us to take this program to the next level, exceed our client’s expectations and deliver an unforgettable experience for the winners, while leaving a lasting positive impact on our local community.”

Colombia En Colores

For further details, please contact: Marc Glatigny at

About the SITE Crystal Awards Recognition Program:

Since 1980, the annual SITE Crystal Awards Recognition Program has provided industry acclaim for world-class organizations that excel in the design of unique, memorable group travel experiences that deliver measurable benefits for their clients. Today, the awards serve as a benchmark for incentive travel programs and are regarded as the highest honor in the motivational events and incentive travel industry. The Crystal Awards Program is sponsored by IMEX Group, the worldwide exhibitions for incentive travel, meetings and events.

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