Arabian Adventures, Meetings, Incentives and Events, Dubai, United Arab Emirates

12,000 of the top sales performers from more than 150 countries attended the Forever Living Global Rally, with the promise of ‘an experience like no other’ and while Arabian Adventures rose to the challenge of delivering one of the largest events ever staged in the UAE, they strived to ensure that the event felt intimate and personalized.


Faced with the challenge of finding a cultural venue in Dubai large enough to house a group of this size, Arabian Adventures created their own authentic Emirati village in the desert. Surrounded by towering sand dunes, guests were welcomed with Arabic coffee and dates as they explored the bustling souk, sheesha lounge and falconry displays and enjoyed traditional music and cuisine.


Back in Dubai, VIPs enjoyed dinners held at various venues around the city, each chosen for its picture-perfect views of the iconic city skyline. Arabian Adventures kept guests surprised with a candid and motivational conversation with Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai and a fireworks show displaying the Forever living logo on the side of the iconic Burj Al Arab.


The President of Forever Living declared this the “best ever” Forever Global Rally and the positive results are clear; between June 2016 and June 2017 Forever UAE sales increased by 91% and the number of people who have joined the business increased by 130%. Months later attendees were still buzzing about it on social media.

With every detail Arabian Adventures succeeded in amazing the guests with cultural spectacles and inspiring them to incorporate the innovative and ambitious spirit of Dubai into their work with Forever Living.