A study of a cross-section of US businesses confirms that award points, gift cards, incentive travel, and merchandise are commonly used tools for firms seeking to reward and recognize their employees, sales teams, channel partners, and customers. Key findings from the study include: 84% of U.S. businesses use non-cash rewards to recognize and reward key audiences in the form of award points, gift cards, incentive travel, and merchandise – up from 74% in 2013. In 2015, U.S. businesses spent $90 billion on these types of non-cash rewards, up from $77 billion in 2013
