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Intelligence / 11.12.18

Survey of the Incentive Travel Market in Canada

Posted by SITE Foundation

While there is plenty of market research on international incentive travel, insights into the Canadian market are hard to come by. This year SITE Canada and SITE Foundation sponsored the 2018 Incentive Travel Market Survey, conducted by Bramm Research Inc. on behalf of the now defunct Meetings + Incentive Travel magazine.

SITE Canada convened a panel for the IncentiveWorks trade show to discuss some of the highlights of the survey. Read what the panelists said about ROI strategies, risk management and program experience in an article in the November issue of Ignite magazine written by Sandra Eagle.

“It’s not just sales that drive the value of incentive travel, it’s about relationships with customers. You need to recognize and motivate the entire company, so that’s why you need to build purpose into a program. Tying an engagement component with a program enhances the sticky factor to keep the program alive throughout the year. Incentive travel can drive behaviors, not just sales.”  - Tina Gunn Weede, CRP, CIS, President & CEO, Peerless Performance and Vice-President, Research & Content, SITE Foundation.

Click HERE to download a summary of results from the Canadian Incentive Travel Market survey.

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