Organizations are often focused on short-term economic planning where commitments to a meeting or event are confirmed last minute, often within 30 days of the event date. Business operations have also changed or adjusted to different management strategies, which have resulted in short lead times.

In a robust economic environment the market has shifted to a seller’s market, where the buyer has less availability and price leverage, as suppliers, such as hotels and airlines have less inventory available within a short lead timeframe.

There are positive and negative impacts in having short lead times to plan, organize and deliver a successful event. SITE member Maria da Cunha, CTC, CMP outlines some of the considerations associated with short lead times in an article for Corporate Meetings Network – Canada’s site for corporate meeting planners.

Maria da Cunha, CTC, CMP is a subject matter expert in the meetings, events and incentives industry. With over 25 years in the creation and management of meetings, events and incentives, she has successfully executed programs all over the world. A long-time member of the Society for Incentive Travel Excellence (SITE), Maria served as President of the SITE Canada chapter in 2005 and 2006.