The SITE Foundation an the Incentive Travel Council released part two of its in-depth study, Incentive Travel: The Participant Viewpoint. Believing that business performance can be positively impacted through the utilization of incentive travel reward and recognition programs, the two organizations developed a study that would deliver a deeper understanding of what makes a program meaningful, motivational and memorable to the participant who is working to earn the award. In this second installment, the study focused on what the 1,003 program participants found to be motivational. For the purposes of our study, motivational represents a set of value factors that both appeal and contribute to a participant’s level of active engagement throughout the lifecycle of the program — before, during and after the incentive travel experience.
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