The SITE Foundation’s study, “The Participants’ Viewpoint of the Incentive Travel Market in the United Kingdom,” a continuation of the series of Participants’ Viewpoint studies published in 2012.

The study reveals the impact of incentive travel programs on participants in the United Kingdom (U.K.) and compares results of Qualifiers who earned the travel award versus Non-Qualifiers who did not. The study also compares the effect of this motivational tool on participants from two different countries – the U.K. and the United States.

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